Say hello to Ethic™ Serif, a stunning serif family that lives for being the center of attention. Use this classic, refined serif for large-scale headers, big text moments, or gorgeous quotes. (Formerly Times Neutra) Ethic™ Serif is a 6-weight typeface that was built to be the center of attention. With stunning contrast, organic curves, and sharp italics, Ethic Serif is a phenomenal go-to for any luxe branding or type-focused project. (Hint: the more I’ve used it, the more I love Ethic Serif paired with Neue Swiss.)